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Showing posts with the label kodak

Say Cheese!!

Hello & welcome to another edition of the GK Nugget. In today’s selfie obsessed world, “ Say Cheese ” might have become our most favourite phrase. May 7 th marks a momentous day for this photo snapping world of today for it was on this day 129 years ago (in 1888) that George Eastman patented the ‘ Kodak Box Camera ’ and so today’s GK Nugget will uncover trivia about the inventor of the camera and his invention. The Kodak Box Camera contained a roll film with 100 exposures . It was an easy to use camera with a fixed focal length and once the photographer had used up the 100 exposures, s/he could send the camera to the Eastman Kodak company which would develop the film and also insert a new one in the camera and send it back to the owner. In 1900 , the Kodak Brownie camera was introduced which sold for $1 . This further helped photography turn into a hobby. The Kodak tagline was “ You press the button – we do the rest ” thus symbolizing that all the buyer had to d...